PhD scholarship in marketing in insurance

PhD SCHOLARSHIP IN MARKETING IN THE INSURANCE INDUSTRY
IPAG BUSINESS SCHOOL PARIS – UNIVERSITY OF BOURNEMOUTH (UK)

IPAG Business School Paris in collaboration with the University of Bournemouth (UK) offers a PhD scholarship in marketing in the insurance industry with the title: “Reducing psychological distance in the digital service encounters in an insurance setting”.
The study will be conducted both in France and UK, with the supervision of Dr. Julie Robson at the University of Bournemouth (UK) and Professor Ilaria Dalla Pozza (IPAG Business School) in Paris.
IPAG Business School Paris and the University of Bournemouth have decided to offer this PhD scholarship in marketing in the insurance industry to address the growing need of insurers and bankinsurers in a digital world. In addition, marketing in the insurance industry is increasing its recognition in the academic world.

To apply:
https://www1.bournemouth.ac.uk/study/courses/phd-studentship-reducing-psychological-distance-digital-service-encounters-multi-channel-insurers

If you need additional information, please contact:
Ilaria Dalla Pozza, Marketing Professor, Head of research activities for marketing in insurance and banking, IPAG Business School Paris: ilaria.dallapozza@ipag.fr

IPAG Business School is actively engaged in research in marketing in the insurance industry with its annual conference for researchers (https://icmi2016.sciencesconf.org/) organized with the University of St. Gallen, research projects with companies, academic publications, seminars and executive education.
This research activity benefits from an international network of researchers (UK, Switzerland, etc).